A student's look into the world of cinema and all its elements.



Sunday, July 7, 2013

Mad Men Rewatch 2013: Season 1 Ep. 1 “Smoke Gets in Your Eyes” Welcome to the olden days



Don and Roger on Mad Men

It’s rewatch time!! For the first time ever this summer we will be watching an old season of a television show over the course of several weeks. Installments will be posted Sundays and Wednesdays with the posts spoiling only the episode that is being talked about. This summer the rewatch is on the first season of Mathew Weiner’s 1960’s period piece Mad Men, one of the great first seasons of television.

Thoughts on Mad Men’s pilot “Smoke Gets in Your Eyes” as soon as I denounce Psychology as a great cocktail party trick…

“Advertising is based on one thing, happiness. And you know what happiness is? The smell of a new car, it’s freedom from fear, it’s a billboard on the side of the road that screams assurance that what you’re doing is ok… You are ok.”
-Don

“Smoke Gets in Your Eyes,” the first episode of Mathew Weiner’s Mad Men is perhaps the worst of the entire series (all though there are a few duds here and there they are few and far between. The episode, while providing a broad stroke of what the series would end up being, isn’t representative of most of the thematic and ideological subtleties that would begin to be present as soon as an episode later. The show’s first episode is energetic and fun (it’s effective as a pilot in the fashion that it does get you in to the word in a fun way) but is most of the time ultimately a little broad and obvious with its themes in ways that the series wouldn’t be further down the line.

All that being said “Smoke Gets in Your Eyes” isn’t a bad episode of television, in fact far from it. The pilot does many things very right with its characters and the world it sets up. The first perfect character moment comes right at the onset of the episode with the introduction of Don Draper. The opening shot, the pull towards the back of Don Draper’s head (otherwise known as the Don Draper shot that will be used over and over again throughout the series) with Don Cherry’s great “Band of Gold” blaring in the background truly brings the viewer right into the episode. Don Draper wise, for the most part, is the best part of the episode. Jon Hamm is Don Draper from that first rear facing frame and his fantastic now six season long performance would begin from the opening conversation of the episode (of course involving one of the sixties mainstays, smoking).

The moment where Jon Hamm’s performance truly shines is in the first Don Draper ad pitch of the series, and the climax of the episode where Don Draper pitches the “It’s Toasted” add to the Lucky Strike execs as a last ditch effort to keep them in the building (and he gives a nice world view statement seen in the quote above). We’ll see many pitches as this season goes on but the initial one is special as it shows the viewer for the first time what Don Draper, and Jon Hamm himself can do. It’s a great moment to an otherwise mediocre meeting sequence.

On the subject of that meeting sequence one of the worst things that Mad Men pilot does is that it hits the viewer in the face with its era. Matthew Weiner wants you to know that this is the sixties here much to the detriment of the whole episode. For example the three midlevel workers, whose names by the way are Ken Cosgrove, Harry Crain, and Paul Kinsey, (and who will become much more developed characters in seasons to come) are used constantly throughout the episode to establish the pigheadedness of the attitude towards women in the sixties. This is also evident in the brilliant yet on the nose scene where the head secretary Joan walks Don’s newest secretary Peggy through the office and while exemplifying (falsely in fact) all the things that she needs to do to impress her new boss. The sixties, in one way or another are being bombarded upon the audience (Nixon is referenced, typewriters, smoking ironies etc.) sometimes in favor of atmosphere other times hurting the sense of realism, a problem which will be fixed over the course of this season.

It’s disappointing that the sixties is so blatantly introduced verbally as the show itself captures the atmosphere of the sixties simply with its look. This pilot sets the bar for how beautiful the series will look throughout its run and much has to do with director Alan Taylor (Sopranos alum at the time) along with the many cinematographers, set and costume designers. The entire look feels like the era that it’s trying to convey as every shot feels as if a special attention is given to it. The look of the series has always been an important part of the atmosphere and overall tone of the show and its nailed right from the beginning of the pilot.

The other thing that works really well in the pilot despite its broadness is the main character set ups. Don Draper, as mentioned above, is the main character that is built here but Peggy and Pete also get a lot of development time. Peggy, who is essentially the second most prominent character in the series, gets a lot of fine set up time here with her adapting to the office. The initial confusion of how a secretary acts towards her boss (in this case she is told throughout the episode that she has to be sexual) develops the mentor relationship that Don has towards Peggy. We see Don having a soft spot for Peggy right from the start even as she mistakenly thinks that he wants sex as part of the job.

The other relationship with Peggy this week involves Pete. Yes one of the main plots of the episode was Pete’s bachelor’s party as he’s about to get married to the then not cast Trudy. The plot is a mixed bag with the actual bachelor’s part being much too broad (especially with Sal and his clear gayness that no one else seems to notice) but the importance with Pete in this episode involves the sudden drunken sex between Pete and Peggy. The relationship seems sudden even in with the slight lead up to it (Pete calling her Amish). For the most part Pete’s vulnerable minutes in the pilot (such as the one with Peggy) work better then Pete in the office (something that will be corrected in a few episodes). Overall the characters in general are what will define Mad Men and they are clearly the best part of the episode.

Before we leave the pilot it’s impossible to not talk about the last scene. Yes after watching Don sleeping around all episode we see that in fact he is married. Gasp! Yeah leaving the reviel of Betty until the episode and acting it up as a big surprise was probably the worst portion of the episode. It’s really obvious (even on first viewing I had it in my head) that Don is married and as an ending to an episode it doesn’t really work. Had smaller weight been placed upon the reveal itself and being placed into the importance of the character and her relationship with Don, even briefly, the sequence would have had much more weight.

“Smoke Gets in Your Eyes” overall while nowhere close to the best of the series (or even this season) does provide decent set up to the series as a whole. The show will get more subtle and more powerful character wise the pilot does do a good job at establishing the groundwork for what is one of the great first seasons (and overall shows) of television.

Some other Musings:

  • Sal (the art guy if you didn’t pick up on it) is written way to broadly here. Sure we get that he’s gay and no one else can notice it!

  • I had a friend who began watching the series who at the beginning really didn’t like Joan (the redhead head secretary played by Christina Hendricks). She does come off a little unlikable here with her seeming manipulation of Peggy, but ultimately I read the scene as Joan trying to help Peggy in the only way she knows how to help. I like Joan as a character and I hope people begin to pick up on her charm as we move forward.

  • Roger (silver haired main boss) has some one liners here! I forgot that he’s not a regular at the start of this show.

  • Don being paranoid about Pete trying to replace him is the one problem with the Don arc in this episode that is soon fixed.

Wednesday: “Ladies Room” where we get an introduction to the rest of the ladies in the Mad Men world

Try your best not to spoil lots of the series down the road if you comment. I know it’s not a very spoilable series but even so I’d say keep it to the first season.

That’s just me though. I’m curious what did everyone else think?

No comments:

Post a Comment